The branded clinic app for aftercare, retention & referrals

Aftercare your patients brag about.

Retain Dental gives your clinic its own branded app, where every patient follows their aftercare, earns points, and brings their friends. Every visit becomes a retention and referral engine, automatically.

No credit card | Your logo, your colors | HIPAA-aligned | Live in 20 minutes

The retention loop, running now

Aftercare checklist completed Gold tier unlocked | +1,500 pts Patient shared points with a friend Recall sent to 42 overdue patients Family pool reached 1,850 pts
app.retaindental.com/clinic
Clinic dashboard showing retention intelligence, adherence, and patient engagement
Patient aftercare checklist in the clinic's branded app, with daily rituals and progress

Referred patients

2.3×

Trusted by growing practices across the US

Northside DentalBright Smile StudioCedar Park OrthoHarbor DentalLakeview Family DentalSummit Smiles

The gap nobody owns

The visit ends. The relationship shouldn't.

The most valuable moment in dentistry is the week after treatment, when a patient is most grateful and most likely to tell a friend. It's also the week most practices leave to chance.

Up to 40%

of new dental patients never return after their first visit, not because of the dentistry, but because nobody followed up.

$146K

of revenue a typical practice quietly loses every year to churn, missed recalls, and forgotten aftercare.

1 in 3

patients say they would refer a friend, but almost nobody ever asks, and there is no easy way to reward it.

Industry benchmarks and patient surveys for US dental practices.

The moment that matters

The sixty seconds after treatment decide the next twelve months.

The patient is relieved and grateful, and they will follow whatever you hand them next. Hand them a printed sheet and it goes in the bin. Hand them a plan in your own app and they open it every day, earn points for sticking to it, and tell their friends where they got it.

88%

average aftercare adherence when the plan lives in the patient app

2.3x

more likely a referred patient stays with the practice long term

4x

more reviews when the ask happens at the moment of aftercare

The retention loop

Aftercare is the only reason a patient opens your app. So we built the app around it.

Most patient apps get downloaded once and forgotten. Retain Dental gives patients a reason to open it every day, their aftercare, and turns that daily habit into retention, reviews, and referrals.

Start free trial
Aftercare checklist delivered in a clinic's branded patient app

Daily adherence

88%

One visit. Five compounding outcomes.

  1. 01

    Visit

    A patient walks in. You do what you do best.

  2. 02

    Aftercare

    Their plan lands in your branded app and they follow it, daily.

  3. 03

    Points

    Every check-in earns points they keep, and can spend.

  4. 04

    Return

    They come back for the next visit, and bring family.

  5. 05

    Refer

    A friend needs a dentist. They share your name, and their points.

See it in motion

Fifty seconds inside Retain Dental.

From the front desk to the patient's home screen, and back again as a referral.

The platform

One branded app. Aftercare, retention and referrals in one place.

Everything a patient touches between visits lives in your own app, and everything your team needs to grow lives in one dashboard.

Patient aftercare checklist with daily rituals and progress

Aftercare

Aftercare that follows up, and gets brag-worthy.

Assign a protocol from the dashboard and it lands in your branded app as a daily checklist: aligners, post-op, whitening. Patients feel looked after, adherence is tracked, and your team stops chasing.

Clinic-branded patient app wallet with membership tier and points

Your app

A custom app with your clinic’s name on it.

Your logo, your colors, your name. Patients open your app, not a generic portal, for aftercare, booking, balances, and rewards. No App Store wait; add to home screen in one tap.

Family hub showing linked members and a pooled points balance

Retention

Points that bring them back.

Every treatment and every check-in earns points. Tiers get perks, and household pooling turns one patient into a family, so the next visit is already booked in their mind.

Rewards ledger showing points earned and referral bonuses

Referrals

Your patients, your best marketing.

When a friend needs a dentist, your patient shares your name, and their points. Referral rewards turn gratitude into new patients, automatically.

Patient record with contact details and booking controls

Recall

Recalls that run themselves.

Overdue patients get the right nudge at the right time, automatically. Bring back the patients you already paid to acquire.

Retention Intelligence dashboard with retention rate and tier distribution

Insight

See exactly what’s working.

Retention rate, adherence, referrals, and lifetime value in one dashboard, so you can double down on the things that actually grow the practice.

Practice story

A three-chair practice that stopped chasing patients.

Northside Dental was losing roughly one in five new patients after the first visit. They put aftercare in their own app, rewarded check-ins, and let referrals happen on their own.

Within two quarters the practice was retaining far more of the patients it already had, and new patients started arriving through people they had treated.

+38%

active patients retained

2.4x

referrals per patient

4.9

average Google rating

"We used to treat aftercare as paperwork. Now it is the reason patients come back and the reason they send us their family."
RC Dr. Rachel Cohen Northside Dental, 2 locations

How it works

Your branded app, live in 20 minutes.

No dev team. No migration. No meetings. Just your practice, finally running retention and referrals on one platform.

01

Make it your clinic’s app

Add your logo, colors, and name. Your app looks like you built it, because to your patients, you did.

02

Bring your patients

Import your patient list or connect your PMS. No migration project, no downtime, no IT team required.

03

Assign aftercare, go live

Send your first aftercare plan and recall, and watch patients follow through, then come back and refer.

Start free trial

14 days free | No credit card | Cancel anytime

Product tour

See the whole system.

The clinic workspace, the patient app, and the retention engine, real screens from the platform.

Try it free
Practice Pulse dashboard with revenue, active patients, and chair time
Practice Pulse
Retention Intelligence dashboard with retention rate and tier distribution
Retention Intelligence
Patient wallet with membership tier and Smile Points
Patient wallet
Aftercare checklist with daily rituals and adherence
Aftercare
Family hub with pooled points
Family hub
Appointment schedule across the practice
Schedule
Social studio with branded post templates
Social studio
Multi-location network hub for DSOs
Network hub

Pilot practices

Dentists who turned aftercare into growth.

“We assign aftercare the moment treatment ends, and patients actually follow it, then they tell us so. For the first time, our follow-up feels like part of the care instead of admin.”
RC Dr. Rachel Cohen Northside Dental | 2 locations
“Patients open our app every day for their aftercare. Then they come back, and they bring their family. Retention stopped being a campaign and became a daily habit.”
MT Dr. Marcus Tran Bright Smile Studio
“The referral piece surprised me. A patient shares their points with a friend, the friend books, and everyone wins. It is word of mouth, finally on rails.”
PN Dr. Priya Nair Cedar Park Ortho | 4 locations

The difference

The old way, and the Retain Dental way.

What matters The old way Retain Dental
Where patients live Scattered across SMS, email, and paper One branded app you own
Aftercare A printed sheet and a hope A daily checklist in the app, with adherence tracked
Recall Someone remembers to call Automated, multi-channel, on time
Rewards A discount code nobody uses Points, tiers, and family pooling
Referrals A favour you hope for A built-in loop patients get rewarded for
Reviews Asked for at random Requested at the moment of highest trust
Your brand Invisible between visits On the patient’s home screen
Time to launch Weeks of setup and training About 20 minutes

Security & compliance

Built for patient data, not bolted on.

Dental data deserves healthcare-grade handling. We build to that standard from day one.

HIPAA-aligned by design

We sign a Business Associate Agreement (BAA) with every practice and handle PHI with encryption in transit and at rest.

SOC 2 Type II, in progress

We are actively working toward SOC 2 Type II. We will share our current security documentation during your demo.

Your data stays yours

Role-based access controls, audit logging, and the ability to export your data at any time. No lock-in.

Questions

Everything you're wondering.

How does the aftercare work?

When treatment ends, you assign an aftercare plan from your dashboard, aligners, post-op, whitening, and more. It lands in your branded patient app as a simple daily checklist. Patients follow it, check off each step, and earn points for consistency, while your team sees adherence in real time instead of chasing it.

Is this a custom app for my clinic?

Yes. Retain Dental is white-label: your clinic’s name, logo, and colors on the app your patients use. It works as a progressive web app (PWA), so patients add it to their home screen in one tap, no App Store approval, no download friction, and it updates instantly.

How do referrals work?

Patients earn points for treatments and aftercare check-ins. When a friend or family member needs a dentist, the patient shares your clinic and can pass along their points, so the friend books, and everyone is rewarded. Referral bonuses turn your existing patients into your most reliable growth channel.

How is this different from my practice management software?

Your PMS runs the clinical and billing side of the practice. Retain Dental sits alongside it and owns the patient relationship between visits, the aftercare, recalls, rewards, and referrals that keep patients engaged and coming back. It works with your existing systems rather than replacing them.

Is it HIPAA compliant?

Retain Dental is HIPAA-aligned: we sign a Business Associate Agreement (BAA) with every practice and protect PHI with encryption in transit and at rest, role-based access, and audit logging. SOC 2 Type II is in progress, and we can share our current security documentation during your demo.

How long does it take to get started?

Most practices are live in about 20 minutes. Add your branding, import your patient list or connect your PMS, and send your first aftercare plan and recall the same day. There is no migration project and no downtime.

Can it handle multiple locations?

Yes. Multi-location groups and DSOs get a network view across every practice, with location-level retention, cross-practice reporting, and centralized branding, while each location keeps its own patient experience.

What does it cost?

Simple per-location pricing based on the number of active patients you have, not a guess from a sales rep. There are no setup fees and no per-feature upcharges. Book a demo and we will show you exactly what it looks like for your practice.

Give your patients a reason to come back, and a reason to bring a friend.

Start free, and watch aftercare turn into retention, reviews, and referrals, in weeks, not quarters.

14 days free | No credit card | HIPAA-aligned | Cancel anytime